A Comparative Study of Consumption of Animal Milk and Plant Based Milk among Young Adults

Milk is a nutrient dense food that recognized as nature's most complete meal which continues to play significant role in people's diets all across the world. The commonly consumed animal milks are cow's milk, goat's and buffalo's milk however, people becoming more aware of darker aspects dairy, such cruelty it inflicts on animals, environmental damage, health risks. As result these factors, plant consumption has increased recent years. These beverages preferred by those who have allergy, lactose intolerance, concerns, hypercholesterolemia, calorie or adopting new lifestyles veganism. Even with growing economic success beverages, no research been done compare consumer’s perception, awareness, issues among young adults India, therefore, further investigation needed. Because still growing, providing accurate information will encourage them increase their consumption. result, focus this study be Indian adults’ opinions, concerns surrounding milk.